Larry Liss is an experienced businessman and highly decorated Army Veteran focused on maximizing Veterans’ unique leadership strengths in corporate environments and on assisting qualified companies raise capital. Since retiring from the Army in 1970, Larry has provided innovative opportunities for members of the Veteran community to achieve extraordinary business successes.
Most recently, Larry was instrumental in the remarkable growth of JDog Junk Removal and Hauling. Owned and operated by Veterans and their families, this business has grown from one to nearly 200 active franchisees across the U.S. in just seven years.
For the past 20 years, Larry has headed up the Veterans Business Services division of Gap International. Before joining the company in 1997, Larry was president of LVI Environmental Company, a division of a New York Stock Exchange Company, and of Flightways Corporation, a regional air carrier.
Larry was commissioned a second lieutenant in the U.S. Army in 1963 and received his wings as a helicopter pilot in 1966. Larry flew 650 combat missions from 1966 to 1968, and completed seven years of distinguished service before retiring in 1970.
An influential force for the U.S. during the Vietnam War, Larry has been highly decorated for his service. He’s received 25 Air Medals, including one for Valor; the Bronze Star; three Purple Hearts; the Valorous Unit Commendation for Extraordinary Heroism; the Meritorious Unit Commendation; and the Distinguished Flying Cross for Valor. He was also twice awarded the Vietnamese Cross of Gallantry. Most recently, Larry was recommended for the Medal of Honor for a mission flown on May 14, 1967.